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About Us


We all enjoy a warm, cosy sensation of a flickering flame. The light it casts, the way it makes us feel, it's no wonder that fireplaces and fire pits have been so important to us for so many years.

If you're looking for the perfect electric fireplace, fire pit, or stove to bring warmth and comfort into your home, look no further than Expert Fires! We've got a huge selection of carefully curated options for you to choose from, and our experts are ready and waiting to help you find the one that's perfect for you.

Electric fireplaces can be great options for any room in your home. They're easy to install and use, and they provide all the ambience of a real fire without any of the hassle of wood-burning. Electric stoves are another fantastic option: they provide ample heat and plenty of styles! If you want to take your enjoyment outdoors in the springtime or summertime, our selection of fire pits is sure to delight you! In addition, if you are looking for a way to step up your living room game, we've got the perfect solution for you. Our Pre-built media walls are a quick and easy way to make your living room look like a million dollars, without having to hire builders or plasterers. 

If you're looking for quality products with expert customer service, look no further than Expert Fires! With brands like Dimplex, EcoSmart Fires, Celsi, Suncrest , BeModern , OER , and more on offer, you are sure to find what you are looking for!

Why do our customers love us?

At Expert Fires, we like to think our success comes from the fact that we're always putting you first. We trust that by focusing on providing incredible products and services, you'll come back for more.

Here's how:

Outstanding Products

Expert Fires is an approved merchant for all the brands we feature. We constantly update our selection with the latest industry designs. You can rest easy knowing you will receive the full manufacturer's warranty with every purchase.

Satisfaction Guaranteed 

What a way to live life, right? Just randomly buying stuff online and crossing your fingers that it's gonna turn out okay.

That's so not us. We're all about personal service, and we understand what it can be like to purchase online without actually seeing and touching the product. That's why all the high-end suppliers on Expert Fires are handpicked, so you can have full confidence in the quality of the products you purchase.

Exceptional Customer Service

At Expert Fires, we want to give you just as much personal attention, as you'd receive in a physical store. We will talk through your needs either by email or over the telephone, help you find the perfect fire for your home, and keep in touch until you've safely received your order. 

If you're ready to start shopping for a new fireplace, give us a call at 020 3488 7840 and let us help!

Secure Online Shopping Experience

Shop online with confidence when you shop at Expert Fires. We use industry-leading encryption technology to keep your data safe so you can focus on what matters: getting great products at amazing prices!


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